The Director, Marketing Strategy serves as the strategic lead for a defined group of countries, accountable for developing country-level marketing plans that reflect local realities and commercial priorities
Job Summary
The Director, Marketing Strategy serves as the strategic lead for a defined group of countries, accountable for developing country-level marketing plans that reflect local realities and commercial priorities.
This role drives growth and innovation by identifying opportunities for new products and value propositions while collaborating closely with business, product, and global teams.
Success requires strong leadership to manage a small regional team and act as a connector between local business stakeholders and global marketing organizations.
Matching Summary
The Director, Marketing Strategy serves as the strategic lead for a defined group of countries, accountable for developing country-level marketing plans that reflect local realities and commercial priorities.
Skills & Requirements
Must-have
10+ years marketing experience
B2B and B2B2C marketing expertise
Regional marketing strategy leadership
Cross-functional team collaboration
Market dynamics and insights analysis
Nice-to-have
Financial services or insurance background
Fortune 500 company experience
Agency or advertising agency experience
Matrixed organization navigation skills
Strategic planning in regulated industries
Key Requirements
Bachelor's degree in Marketing or related field
10+ years progressive marketing experience
English fluency required
Experience managing budgets and expenses
Prior experience in financial services or insurance preferred