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The Coca-Cola Company is seeking a Director for Sprite in Thailand, responsible for developing and executing local marketing strategies to drive brand growth and market share. The role requires significant experience in brand management within the FMCG sector, focusing on collaboration, innovation, and consumer insight.
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Job Summary
This individual contributor role will act as the Brand Director to drive the local strategy, execution, and in-market growth of Sprite in Thailand —translating global and category priorities into impactful, locally relevant programs.
Owns brand growth, equity, and market share, inspiring the team and influencing across stakeholders through vision and results.
Builds and sustains strong partnerships with bottling system counterparts, commercial teams, agencies, and key customers to maximize marketplace impact and drive brand visibility.
Matching Summary
Match Score: 75
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The Coca-Cola Company is seeking a Director for Sprite in Thailand, responsible for developing and executing local marketing strategies to drive brand growth and market share. The role requires significant experience in brand management within the FMCG sector, focusing on collaboration, innovation, and consumer insight.
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Skills & Requirements
Must-have
Brand Growth and Equity Ownership
End-to-end Strategy and Execution
Local Consumer Insights
Cross-functional Team Collaboration
Marketing Campaign Management
Data-driven Decision Making
Nice-to-have
Growth Mindset
Agile and Adaptable
Inclusive Culture
Storytelling and Influencing
Key Requirements
8-12+ years' experience in marketing/brand/portfolio or commercial leadership
Proven track record in leading E2E campaign and innovation management
Experience leading teams or project squads
Deep understanding of brand profitability and resource management
Experience operating effectively within matrixed organizations