The role is fully responsible for developing and executing the content and paid media strategy for Caltrate & Centrum on the Douyin platform
Job Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate & Centrum on the Douyin platform.
Candidates must lead the strategy for Douyin advertising while being accountable for achieving specific advertising ROI targets.
The position requires collaborating closely with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration.
Matching Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate & Centrum on the Douyin platform.
Skills & Requirements
Must-have
Douyin e-commerce business management
Paid media ROI target achievement
Content strategic planning and execution
Data analysis tools proficiency
Brand 5A assets development
Nice-to-have
Strong cross-functional collaboration skills
Fast-paced high-pressure environment adaptability
Strategic vision with operational detail focus
Creative planning and aesthetic judgment
Key Requirements
Bachelor's degree or above
5+ years experience in brand social marketing
Experience managing 500 million RMB budget preferred