This role drives audience planning, digital strategy, segmentation, and performance optimization across paid search, social, and programmatic channels
Job Summary
This role drives audience planning, digital strategy, segmentation, and performance optimization across paid search, social, and programmatic channels.
The company offers a comprehensive benefits package including health insurance, 401(k) matching, and fertility benefits.
Candidates must possess strong analytical skills to track KPIs, optimize digital performance, and ensure compliance with industry regulations.
Matching Summary
This role drives audience planning, digital strategy, segmentation, and performance optimization across paid search, social, and programmatic channels.
Salary
Base: $70,000–$90,000 per year; Bonus/Equity: Eligible for annual company bonus or commission incentive; Benefits: Comprehensive package including health, vision, dental, 401(k), and more
Skills & Requirements
Must-have
7-10+ years marketing experience
Pharmaceutical or healthcare background
Google Ads and Meta expertise
Programmatic display knowledge
Marketing attribution models
Budget allocation and tracking
Nice-to-have
Strong communication skills
Ability to juggle multiple projects
Data visualization platform experience
Innovation and teamwork values
Key Requirements
7-10+ years of experience in marketing and media planning
Expertise in Google Ads, Facebook/Meta, LinkedIn, and programmatic platforms
Experience with marketing attribution models and analytics tools
Knowledge of invoicing and financial tracking related to media spend