Product Manager, Consumer Marketing, Caplyta

Johnson & Johnson Innovative Medicine

Titusville, New Jersey, United States
Base: $102,000.00 - $177,100.00; bonus/equity: not...
On-site
Consumer marketing strategy
Integrated marketing calendar
Budget management
Johnson & Johnson is seeking a Product Manager for Consumer Marketing of CAPLYTA, based in Titusville, NJ. The role involves strategic and operational responsibilities for marketing initiatives aimed at driving growth in mental health treatments

Job Summary

  • This role is responsible for translating the CAPLYTA® brand ambition into clear priorities, disciplined execution, and scalable processes, enabling the team to operate with speed, rigor, and consistency.
  • The individual will serve as the operational and strategic backbone of the CAPLYTA® Consumer/Patient Marketing organization, supporting consumer business across major depression disorder and bipolar indications.
  • Key responsibilities include owning the operational rhythm, translating strategy into operating plans, managing the integrated consumer marketing calendar, and overseeing budget and agency execution.

Matching Summary

Match Score: 85

Johnson & Johnson is seeking a Product Manager for Consumer Marketing of CAPLYTA, based in Titusville, NJ. The role involves strategic and operational responsibilities for marketing initiatives aimed at driving growth in mental health treatments.

Salary

Base: $102,000.00 - $177,100.00; Bonus/Equity: Not specified; Benefits: Vacation –120 hours per calendar year, Sick time - 40 hours per calendar year, Holiday pay, Work, Personal and Family Time, Parental Leave, Bereavement Leave, Caregiver Leave, Volunteer Leave, Military Spouse Time-Off

Skills & Requirements

Must-have

  • consumer marketing strategy
  • integrated marketing calendar
  • budget management
  • agency and vendor orchestration
  • promotional review processes
  • patient advisory boards

Nice-to-have

  • innovative solutions for patient engagement
  • leveraging AI and new technologies
  • driving growth and achieving brand ambition

Key Requirements

  • Bachelor's degree required
  • 5 years of work experience
  • 2 years in pharmaceutical healthcare marketing
  • Consumer marketing experience preferred
  • Psychiatry and/or mental health experience preferred

Work Rights

Not specified

Tailored Resume

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