Provide support and oversee the lifecycle management of Cadillac Sedans, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities
Job Summary
Provide support and oversee the lifecycle management of Cadillac Sedans, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities.
Collaborate with Centers of Expertise to refine strategies and plans, including use of existing divisional and adjacency promotions, and interface with the research community to develop and leverage insights for current and future product.
General Motors is committed to a world with Zero Crashes, Zero Emissions and Zero Congestion and embraces the responsibility to lead the change that will make our world better, safer and more equitable for all.
Matching Summary
Provide support and oversee the lifecycle management of Cadillac Sedans, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities.