The Senior Manager, Social & Influencer GB is responsible for creating and executing best-in-class social & influencer strategies that elevate the cultural relevance, conversation share, and digital engagement of the Coca-Cola Company’s portfolio in Great Britain
Job Summary
The Senior Manager, Social & Influencer GB is responsible for creating and executing best-in-class social & influencer strategies that elevate the cultural relevance, conversation share, and digital engagement of the Coca-Cola Company’s portfolio in Great Britain.
This role requires an entrepreneurial drive, strong stakeholder management, and the ability to orchestrate multiple internal and external partners to deliver high impact, high quality social/influencer content.
The role involves localizing central strategies, developing in-market specific strategies for local brands, and ensuring influencer and social plans are integrated early in the brand planning cycle to drive measurable outcomes.
Matching Summary
The Senior Manager, Social & Influencer GB is responsible for creating and executing best-in-class social & influencer strategies that elevate the cultural relevance, conversation share, and digital engagement of the Coca-Cola Company’s portfolio in Great Britain.
Skills & Requirements
Must-have
Social & influencer strategies
Creator partnerships
Social channel strategy
Cultural listening
Real-time content activation
Always-on creator programming
Social first, platform native content
Nice-to-have
Entrepreneurial drive
Strong stakeholder management
Orchestrate multiple partners
Culturally curious
Connected to emerging trends
Key Requirements
6-8 years of experience in influencer marketing
Deep cultural understanding of the country
Deep understanding of creator economy dynamics
Experience managing creator partnerships
Strong analytical capability
Experience working in networked/cross functional environments