Sr Director, Marketing

Fortive Corporation

Remote, United States
**
Build and scale modern marketing function
Drive market awareness and demand
Shape go-to-market strategy
** Fortive Corporation is seeking a Senior Director of Marketing to lead their marketing organization, focusing on enhancing market awareness and demand within the healthcare sector. The ideal candidate will possess extensive experience in B2B marketing, particularly in healthcare technology or SaaS, and will be responsible for shaping go-to-market strategies while fostering a high-performing team culture. **

Job Summary

  • The Senior Director of Marketing is responsible for building, scaling, and elevating the marketing function to drive market awareness, preference, and inbound demand across hospital, health system, and ambulatory surgery center markets.
  • Key responsibilities include designing unified marketing strategies, establishing scalable segmentation and messaging, and partnering with Product Management and Product Marketing for go-to-market execution.
  • This role requires establishing market presence and credibility with executive, clinical, and IT leaders through thought leadership initiatives and shaping the company's market identity as a trusted long-term innovation partner.

Matching Summary

Match Score: 75

** Fortive Corporation is seeking a Senior Director of Marketing to lead their marketing organization, focusing on enhancing market awareness and demand within the healthcare sector. The ideal candidate will possess extensive experience in B2B marketing, particularly in healthcare technology or SaaS, and will be responsible for shaping go-to-market strategies while fostering a high-performing team culture. **

Skills & Requirements

Must-have

  • Build and scale modern marketing function
  • Drive market awareness and demand
  • Shape go-to-market strategy
  • Establish senior healthcare leader credibility
  • Develop clinically credible narratives

Nice-to-have

  • Customer Obsessed
  • Innovation for Impact
  • Lead with FBS principles
  • Adaptable and learning mindset

Key Requirements

  • 8-12 years B2B healthcare technology or SaaS experience
  • 5-8 years leadership roles
  • Demonstrated success building and scaling marketing organizations
  • Bachelor’s Degree required
  • 25-30% travel required

Work Rights

Not specified

Tailored Resume

Cover Letter