Sr. Data Scientist, Crm

gmpdc.ca

Remote
Base: $129,400 - $198,400; bonus/equity: incentive...
Fully remote
Marketing analytics and measurement
Website, email, and media measurement
Customer journey data analysis
The Senior Data Scientist will work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s Marketing organization to ensure objective performance evaluation and optimization of media strategy

Job Summary

  • The Senior Data Scientist will work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s Marketing organization to ensure objective performance evaluation and optimization of media strategy.
  • Apply advanced modeling and analytics techniques to analyze customer journey data across CRM touchpoints including email, messaging, and digital engagement channels.
  • GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, retirement savings plan, and more.

Matching Summary

The Senior Data Scientist will work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s Marketing organization to ensure objective performance evaluation and optimization of media strategy.

Salary

Base: $129,400 - $198,400; Bonus/Equity: Incentive pay program; Benefits: Health and wellbeing benefit programs

Skills & Requirements

Must-have

  • Marketing analytics and measurement
  • Website, email, and media measurement
  • Customer journey data analysis
  • Python/R and SQL/Spark proficiency
  • Machine learning based models

Nice-to-have

  • Cloud compute platforms
  • Customer lifetime value modeling
  • Media mix modeling
  • Multi-touch attribution
  • Consumer choice modeling

Key Requirements

  • Masters’ Degree and 5+ years experience
  • 2+ years CRM/marketing analytics experience
  • Statistical concepts for campaign measurement
  • Python/R, SQL/Spark, Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy
  • No immigration sponsorship required

Work Rights

Not specified

Tailored Resume

Cover Letter