Marketing Automation Journey Manager

Caterpillar Inc.

Base: $128,470.00 - $192,710.00; bonus/equity: inc...
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Salesforce marketing cloud
Customer journeys
Personalized digital marketing
** Caterpillar Inc. is seeking a Marketing Automation Journey Manager to join its OnPoint Marketing Operations team. This role involves overseeing the creation and optimization of customer journeys in Salesforce Marketing Cloud, requiring specific certifications and a strong background in digital marketing. **

Job Summary

  • Own the creation, maintenance, and optimization of customer journeys in Salesforce Marketing Cloud.
  • Operationalize solutions designed for scalability, supporting Caterpillar’s global footprint and diverse market needs.
  • Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies.

Matching Summary

Match Score: 75

** Caterpillar Inc. is seeking a Marketing Automation Journey Manager to join its OnPoint Marketing Operations team. This role involves overseeing the creation and optimization of customer journeys in Salesforce Marketing Cloud, requiring specific certifications and a strong background in digital marketing. **

Salary

Base: $128,470.00 - $192,710.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, and vision benefits; Paid time off plan; 401(k) savings plans; Health Savings Account (HSA); Flexible Spending Accounts (FSAs); Health Lifestyle Programs; Employee Assistance Program; Voluntary Benefits and Employee Discounts; Career Development; Disability benefits; Life Insurance; Parental leave; Adoption benefits; Tuition Reimbursement

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud
  • customer journeys
  • personalized digital marketing
  • integrated web experience
  • form strategy
  • quality assurance
  • compliance and governance

Nice-to-have

  • dealer burden reduction
  • global footprint support
  • dealer marketing automation consistency
  • stakeholder management
  • build consensus

Key Requirements

  • Salesforce Marketing Cloud Consultant Certification
  • Salesforce Marketing Cloud Developer Certification
  • Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field
  • Demonstrated expertise in Salesforce Marketing Cloud
  • Direct experience scaling digital products for enterprise, dealer network, or global use

Work Rights

Not specified

Tailored Resume

Cover Letter