This role involves planning and executing marketing strategies for a portfolio of four distinct brands including Probe Group, Probe CX, Convai, and Innovior
Job Summary
This role involves planning and executing marketing strategies for a portfolio of four distinct brands including Probe Group, Probe CX, Convai, and Innovior.
The successful candidate will drive revenue growth by developing integrated demand generation strategies targeting enterprise-level B2B customers.
Candidates will have the autonomy to build a high-performance growth function from the ground up with global exposure across 17 offices in 4 countries.
Matching Summary
This role involves planning and executing marketing strategies for a portfolio of four distinct brands including Probe Group, Probe CX, Convai, and Innovior.
Skills & Requirements
Must-have
8-10 years B2B marketing experience
HubSpot marketing automation proficiency
Account-Based Marketing (ABM) strategy
Enterprise B2B demand generation
Multi-brand portfolio management
Nice-to-have
Salesforce CRM knowledge
Power BI data visualization skills
SEO agency partnership management
Global market exposure experience
Innovative strategic thinking
Key Requirements
8–10 years of B2B marketing experience
Proven track record in technology or services sectors