Senior Manager, Campaign Measurement

BMO Financial Group

Base: $86,000.00 - $160,000.00; bonus/equity: not ...
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Customer campaign measurement frameworks
Develop measurement roadmap
Lead analytical teams
** BMO Financial Group is seeking a Senior Manager for Campaign Measurement to lead a team that defines and governs customer campaign measurement strategies within their Campaign & Journey Execution & Measurement team. The role requires a strong background in analytics and leadership, focusing on improving campaign effectiveness and customer experience across Personal and Business Banking. **

Job Summary

  • Define how customer campaigns are measured, govern the frameworks that guide post‑campaign analytics, and lead a team responsible for delivering insights that improve customer contact strategies and business performance.
  • Develop and maintain the enterprise measurement strategy for targeted customer communications across channels and build and evolve a measurement roadmap that advances automation and the communication of campaign results using AI and modern analytical tools.
  • Lead, coach, and develop a team of senior analysts and measurement specialists, setting clear priorities, managing performance, and supporting talent development and mobility.

Matching Summary

Match Score: 75

** BMO Financial Group is seeking a Senior Manager for Campaign Measurement to lead a team that defines and governs customer campaign measurement strategies within their Campaign & Journey Execution & Measurement team. The role requires a strong background in analytics and leadership, focusing on improving campaign effectiveness and customer experience across Personal and Business Banking. **

Salary

Base: $86,000.00 - $160,000.00; Bonus/Equity: Not specified; Benefits: Health insurance, tuition reimbursement, accident and life insurance, retirement savings plans

Skills & Requirements

Must-have

  • Customer campaign measurement frameworks
  • Develop measurement roadmap
  • Lead analytical teams
  • Campaign performance analysis
  • Statistical rigor and experimentation
  • Data visualization platforms

Nice-to-have

  • Drive fact-first culture
  • Advance measurement capabilities
  • Improve customer experience
  • Champion change management

Key Requirements

  • 5+ years analytics experience
  • Experience analyzing customer communications
  • Proven experience leading analytical teams
  • Expertise in campaign measurement
  • Experience in financial services
  • Proficiency with Power BI, Excel, PowerPoint

Work Rights

Not specified

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