Director, Consumer & Category Insights

Coca-Cola

Tokyo, Japan
Consumer understanding across japan and korea
Category growth understanding
Human-centered insights
This role ensures that deep, human‑centered insights inform brand strategy, category growth plans, innovation pipelines, and communication development

Job Summary

  • This role ensures that deep, human‑centered insights inform brand strategy, category growth plans, innovation pipelines, and communication development.
  • Lead and develop Senior Managers and Managers across category insight teams.
  • We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

Matching Summary

This role ensures that deep, human‑centered insights inform brand strategy, category growth plans, innovation pipelines, and communication development.

Skills & Requirements

Must-have

  • Consumer understanding across Japan and Korea
  • Category growth understanding
  • Human-centered insights
  • Qualitative and quantitative research
  • Agency governance

Nice-to-have

  • Curiosity, empathy, and business impact
  • Growth mindset
  • Inclusive culture

Key Requirements

  • Over 13 years of experience
  • Experience in CPG, FMCG, or beverage categories preferred

Work Rights

Not specified

Tailored Resume

Cover Letter