Sbm/bm-dato Bc-上海

Astrazeneca

Shanghai, China
Customer insights and research
Develop brand and execution plans
Monitor and measure plan implementation
Deep understanding of customer insights, including regular customer visits, frequent sales team interaction, and managing marketing research projects with agencies

Job Summary

  • Deep understanding of customer insights, including regular customer visits, frequent sales team interaction, and managing marketing research projects with agencies.
  • Develop brand plans (BP), brand execution plans (BEP), and long-range plans (LRP) by gathering market data, conducting situation analysis, and developing forecasting and communication strategies.
  • Support Sales team to deliver sales objectives and activities through product training, campaign development, strategy presentations, and evaluation of promotional material effectiveness.

Matching Summary

Deep understanding of customer insights, including regular customer visits, frequent sales team interaction, and managing marketing research projects with agencies.

Skills & Requirements

Must-have

  • customer insights and research
  • develop brand and execution plans
  • monitor and measure plan implementation
  • support sales team objectives
  • product knowledge and therapy area

Nice-to-have

  • build global AZ network
  • attend conferences and KOL interaction
  • embraces diversity and equality

Key Requirements

  • Not specified

Work Rights

Not specified

Tailored Resume

Cover Letter