Insomniac - Merchandise & Content Marketing Strategist

Insomniac

Base: $70,304.00 - $85,000.00 usd; bonus/equity: n...
Onsite
Dance music & fashion passion
Marketing and strategy expertise
Content plan development
The Merchandise & Content Marketing Strategist is responsible for developing and executing marketing campaigns that support both product launches and broader Insomniac content initiatives

Job Summary

  • The Merchandise & Content Marketing Strategist is responsible for developing and executing marketing campaigns that support both product launches and broader Insomniac content initiatives.
  • This role builds Insomniac’s content plan, collaborates with Records, Radio, Festivals, and Brand Strategy, and helps bring artist stories, music releases, and cultural moments to life.
  • The position requires a mix of creative thinking, strong project management, and a passion for music and entertainment culture.

Matching Summary

The Merchandise & Content Marketing Strategist is responsible for developing and executing marketing campaigns that support both product launches and broader Insomniac content initiatives.

Salary

Base: $70,304.00 - $85,000.00 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Dance music & fashion passion
  • Marketing and strategy expertise
  • Content plan development
  • Cross-functional collaboration
  • Digital channel distribution
  • Merch go-to-market support
  • Campaign performance analysis

Nice-to-have

  • Creative thinking and conceptualization
  • Passion for music and entertainment culture
  • Adaptability to trends

Key Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • 3+ years of marketing experience
  • Strong experience building multi-channel marketing plans
  • Demonstrated ability to think creatively
  • Proven success managing multiple cross-functional teams
  • Solid understanding of digital platforms and analytics
  • Experience interpreting data to shape strategy

Work Rights

Must have work authorization

Tailored Resume

Cover Letter