Danaher Corp is seeking a Web & Digital Marketing Specialist for its Genedata division in Basel, Switzerland. The candidate will manage website content, support SEO optimization, and analyze digital performance data to enhance user experience and campaign effectiveness within a hybrid work environment
Job Summary
The role involves managing website content updates and strengthening search engine optimization to support a strong user experience.
You will translate digital performance data into clear dashboards and actionable reports to guide cross-team marketing campaigns.
Genedata offers a hybrid working model and comprehensive benefits including healthcare and paid time off.
Matching Summary
Match Score: 85
Danaher Corp is seeking a Web & Digital Marketing Specialist for its Genedata division in Basel, Switzerland. The candidate will manage website content, support SEO optimization, and analyze digital performance data to enhance user experience and campaign effectiveness within a hybrid work environment.
Skills & Requirements
Must-have
Website content management using CMS
Strong analytics and reporting skills
User experience (UX) knowledge
Experience with Google Analytics 4 GA4
Experience with Google Tag Manager GTM
Nice-to-have
Experience with CRM systems like Salesforce
Experience running paid social advertising
Knowledge of marketing automation tools
Collaborative mindset in dynamic environment
Key Requirements
Bachelor's degree in digital media or related field