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Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate should have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and possess strong analytical and storytelling skills.
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Job Summary
This role drives the marketing strategy to increase customer discovery, adoption, and revenue impact from the Workday Marketplace ecosystem.
The position requires owning the marketing funnel from traffic through lead creation, qualification, and conversion into opportunities while collaborating with sales and digital teams.
Workday offers a flexible work approach combining in-person and remote time, requiring at least half of the quarter spent in the office or field.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate should have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and possess strong analytical and storytelling skills.
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Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program design and execution
Marketing funnel optimization and analytics
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and cross-functional collaboration skills
Hands-on experimentation and conversion optimization
Ability to translate technical solutions into value propositions
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact