Senior Director Us Omnichannel/ Digital Engagement

Biogen

Unknown, Unknown, US
Base: $234,000.00-$322,000.00; bonus/equity: short...
15+ years healthcare omnichannel experience
Ai decision engine implementation
Next generation digital strategy leadership
This role leads the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models using Decision Engines

Job Summary

  • This role leads the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models using Decision Engines.
  • The position requires a leader who can translate Brand vision into Omnichannel/Digital reality for both HCP and Patient customers across North America.
  • Biogen offers a competitive compensation package including short-term and long-term incentives, equity opportunities, and comprehensive benefits like tuition reimbursement.

Matching Summary

This role leads the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models using Decision Engines.

Salary

Base: $234,000.00-$322,000.00; Bonus/Equity: Short term and long-term incentives including cash bonus and equity; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement up to $10,000

Skills & Requirements

Must-have

  • 15+ years healthcare omnichannel experience
  • AI decision engine implementation
  • Next generation digital strategy leadership
  • Pharmaceutical brand partnership
  • Predictive analytics and real-time insights

Nice-to-have

  • Transformational leadership mindset
  • Influence on senior executives
  • Agile process collaboration
  • Cross-functional stakeholder management
  • Continuous optimization culture

Key Requirements

  • Minimum 15+ years of omnichannel/digital engagement in healthcare
  • Proven experience driving next generation omnichannel with AI foundation
  • Ability to manage and influence senior level executives

Work Rights

Not specified

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