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WPP Media is seeking an Associate Media Planning Director in Singapore to lead AI-driven media planning and execution for a key global technology client. The role emphasizes digital media strategy, campaign optimization, and the adoption of AI tools to enhance marketing effectiveness.
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Job Summary
The role serves as the critical execution arm of an agile AI Squad dedicated to charting the course for AI transformation across APAC.
Candidates will develop comprehensive media architectures using WPP Open Media Studio to determine optimal budget distribution and platform placement.
The position requires deploying live campaigns, analyzing in-flight metrics, and dynamically optimizing financial budget allocation across digital channels.
Matching Summary
Match Score: 75
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WPP Media is seeking an Associate Media Planning Director in Singapore to lead AI-driven media planning and execution for a key global technology client. The role emphasizes digital media strategy, campaign optimization, and the adoption of AI tools to enhance marketing effectiveness.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
Digital media architecture and planning
Google Ads and Display & Video 360 proficiency
WPP Open Media Studio platform expertise
In-flight performance analysis and optimization
Generative AI tool adoption and integration
Nice-to-have
Agile innovation team collaboration
Award-winning creative idea development
Strategic guidepost creation for organization
Cross-functional squad leadership potential
Key Requirements
Foundational expertise in traditional media planning