Senior Director, Hcp Marketing (transplant Nephrology)

Bilbao HR

Cambridge, MA, United States
Base: $234,000.00-$322,000.00; bonus/equity: short...
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Hcp activation and educational strategies
Us branded and unbranded strategies
Customer experience
** The Senior Director of HCP Marketing (Transplant Nephrology) at Biogen is a leadership role focused on developing and executing marketing strategies for upcoming product launches in the nephrology field. The position requires extensive experience in healthcare marketing, particularly in complex therapeutic areas, and emphasizes collaboration and innovative campaign development. **

Job Summary

  • Lead the development and execution of U.S. branded and unbranded strategies/plans to educate, activate and support customers treating Antibody-Mediated Rejection (AMR) and Micro-Vasculature Inflammation (MVI).
  • Deliver a marketing plan that proactively grows product adoption and shapes the market, considering education, scientific exchange, evidence generation, and broader engagement with the HCP ecosystem.
  • Build out a team of marketers to support the preparation and execution of the branded campaign and manage budgets and agency partners.

Matching Summary

Match Score: 75

** The Senior Director of HCP Marketing (Transplant Nephrology) at Biogen is a leadership role focused on developing and executing marketing strategies for upcoming product launches in the nephrology field. The position requires extensive experience in healthcare marketing, particularly in complex therapeutic areas, and emphasizes collaboration and innovative campaign development. **

Salary

Base: $234,000.00-$322,000.00; Bonus/Equity: short term and long-term incentives, including cash bonus and equity incentive opportunities; Benefits: Medical, Dental, Vision, & Life insurances, Fitness & Wellness programs, Disability insurance, paid vacation, holidays, paid days off for Personal Significance, sick time, Paid Maternity and Parental Leave, 401(k) program with company matched contributions, Employee stock purchase plan, Tuition reimbursement

Skills & Requirements

Must-have

  • HCP activation and educational strategies
  • US branded and unbranded strategies
  • customer experience
  • omnichannel media campaigns
  • market development strategies
  • competition assessment

Nice-to-have

  • deep insights on targeted physician audiences
  • learning from underdeveloped markets
  • influencing without authority
  • field/customer-facing experience

Key Requirements

  • 12+ years of commercial experience
  • 8+ years of marketing or marketing adjacent experience
  • launch experience
  • US promotional regulatory guidelines
  • MLR processes
  • complex/under-developed therapeutic areas
  • Transplant, Nephrology or Immunology experience
  • omnichannel media campaigns
  • 3-year customer engagement strategy
  • strong leadership skills
  • fast-paced environments
  • influence without authority
  • project and vendor management
  • resource allocation
  • fiscal management
  • leading and developing direct and matrixed teams
  • Ability to travel up to 25%

Work Rights

Not specified

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