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Shell is seeking a B2C Direct & BIWS Marketing Manager in Cairo, Egypt, to lead marketing strategies for its automotive partnerships and workshop network. The ideal candidate will have extensive experience in B2C marketing, particularly with strategic partnerships, analytics-driven decision-making, and brand management.
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Job Summary
This role leads the development and execution of marketing strategies for Shell's B2C Direct channel and BIWS network in Egypt.
The manager will drive effective partnership-led programs with OEMs and FWS partners to promote brand association and deliver win-win marketing activities.
Success requires strong stakeholder management across internal teams and external partners to ensure flawless execution of KPIs and growth targets.
Matching Summary
Match Score: 75
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Shell is seeking a B2C Direct & BIWS Marketing Manager in Cairo, Egypt, to lead marketing strategies for its automotive partnerships and workshop network. The ideal candidate will have extensive experience in B2C marketing, particularly with strategic partnerships, analytics-driven decision-making, and brand management.
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Skills & Requirements
Must-have
9+ years B2C marketing experience
Strategic partnership management
Co-funded marketing program execution
ROI accountability and analytics
OEM and FWS relationship building
BIWS network development strategy
Nice-to-have
Entrepreneurial mindset
Competitive commercial drive
Strong stakeholder influencing skills
Data-driven decision making
Fast-paced environment adaptability
Key Requirements
9+ years of experience in B2C marketing or channel marketing
Proven track record in managing strategic partnerships
Deep understanding of automotive aftermarket environments
Experience with co-op budget management
Strong analytical and problem-solving capabilities