Loyalty Manager

bp Southern Africa

Johannesburg, South Africa
Hybrid
Customer loyalty program management
Customer insight and data analysis
Campaign development and execution
bp Southern Africa is looking for a Loyalty Manager to develop and manage their loyalty program, emphasizing customer engagement and retention. The role combines strategic thinking with a strong analytical focus, aiming to enhance customer experiences and drive commercial success

Job Summary

  • Lead the strategy, evolution, and performance of bp's loyalty programme across the mobility and convenience business.
  • Shape how customers connect with bp by creating loyalty experiences that are relevant, rewarding, insight-led, and measurable.
  • Drive revenue growth, customer engagement and retention, and repeat behaviour through a data-driven loyalty ecosystem.

Matching Summary

Match Score: 85

bp Southern Africa is looking for a Loyalty Manager to develop and manage their loyalty program, emphasizing customer engagement and retention. The role combines strategic thinking with a strong analytical focus, aiming to enhance customer experiences and drive commercial success.

Skills & Requirements

Must-have

  • Customer loyalty program management
  • Customer insight and data analysis
  • Campaign development and execution
  • Partnership and vendor management
  • Cross-functional team collaboration

Nice-to-have

  • Digitization and gamification opportunities
  • Customer lifetime value enhancement
  • Brand differentiation in competitive markets

Key Requirements

  • Experience in loyalty programme management, CRM, or digital marketing
  • Strong capability in customer segmentation and journey design
  • Proven experience using data and insights to drive performance
  • Analytical confidence using tools such as Power BI, Tableau, SQL, or Adobe Analytics
  • Sound commercial acumen including budget management and ROI optimisation
  • Leadership capability including leading or coaching a small team

Work Rights

Not specified

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