Director, Customer Lifecycle Management & Commercialization

Prudential

Hong Kong, Hong Kong
Customer lifetime value maximization
Data-driven cross-sell/upsell programs
Repurchase strategy across segments
The Director, Customer Lifecycle Management & Commercialization will lead the design and execution of enterprise‑wide strategies that maximize customer lifetime value

Job Summary

  • The Director, Customer Lifecycle Management & Commercialization will lead the design and execution of enterprise‑wide strategies that maximize customer lifetime value.
  • This role drives impactful customer lifecycle initiatives and data‑driven cross‑sell/upsell programs that deepen engagement and expand our share of wallet.
  • Build and foster a high‑performance culture through clear goal‑setting, ongoing coaching, and development opportunities.

Matching Summary

The Director, Customer Lifecycle Management & Commercialization will lead the design and execution of enterprise‑wide strategies that maximize customer lifetime value.

Skills & Requirements

Must-have

  • customer lifetime value maximization
  • data-driven cross-sell/upsell programs
  • repurchase strategy across segments
  • commercialization roadmap execution
  • customer lifecycle management models
  • personalized high-impact campaigns

Nice-to-have

  • collaborative leader
  • high-performance culture
  • strategic taskforce leadership
  • stakeholder management

Key Requirements

  • 12+ years of working experience
  • Degree holder in Marketing/Business
  • Master degree in relevant disciplines (plus)
  • Financial institution experience preferred
  • Fluent in English and Cantonese

Work Rights

Not specified

Tailored Resume

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