Senior Manager, Email Marketing

Western Governors University

Salt Lake City, Utah, US
Base: $101,000.00 - $181,800.00; bonus/equity: eli...
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7+ years email marketing experience
3+ years people leadership experience
Email strategy and lifecycle marketing
** Western Governors University is seeking a Senior Manager of Email Marketing to lead their email strategy, execution, and optimization aimed at prospective student engagement. The ideal candidate will have extensive experience in email marketing and team leadership, focusing on driving conversions and engagement through innovative communication strategies. **

Job Summary

  • The Senior Manager will serve as the senior channel leader for all prospective student email communication, owning strategy, execution, and optimization.
  • This role requires leading a high-performing team to foster collaboration, accountability, and a culture of continuous improvement to achieve ambitious channel goals.
  • The position offers a competitive salary range of $101,000.00 - $181,800.00 along with comprehensive benefits including flexible paid time off and tuition discounts.

Matching Summary

Match Score: 75

** Western Governors University is seeking a Senior Manager of Email Marketing to lead their email strategy, execution, and optimization aimed at prospective student engagement. The ideal candidate will have extensive experience in email marketing and team leadership, focusing on driving conversions and engagement through innovative communication strategies. **

Salary

Base: $101,000.00 - $181,800.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, retirement savings, flexible PTO, 12 weeks parental leave

Skills & Requirements

Must-have

  • 7+ years email marketing experience
  • 3+ years people leadership experience
  • Email strategy and lifecycle marketing
  • Marketing automation platform expertise
  • Data-driven optimization and A/B testing
  • CAN-SPAM and GDPR compliance knowledge

Nice-to-have

  • Marketo platform experience preferred
  • Master's degree in related field
  • Experience in higher education sector
  • Cross-functional collaboration skills
  • Innovation and agility mindset

Key Requirements

  • Bachelor's degree required (Master's preferred)
  • 7+ years in email marketing and CRM
  • 3+ years of management experience
  • Equivalent relevant experience may substitute for education

Work Rights

Not specified

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