This role partners with cross-functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts
Job Summary
This role partners with cross-functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts.
Own and actively use media planning tools and systems (reach-based planning, audience tools, buying platforms, and analytics solutions) to develop, evaluate, and optimize media plans across national and local tiers.
Lead teams and agency partners in the day-to-day practice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets.
Matching Summary
This role partners with cross-functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts.
Skills & Requirements
Must-have
Cross-tier media planning
Media planning tools and systems
Lead media planning teams
Evaluate reach and frequency
Align media strategy to business outcomes
Nice-to-have
Strategic systems level thinker
Compelling communicator and storyteller
Results driven and resilient
Proactive composed and accountable
Key Requirements
6+ years of hands-on experience in media planning and buying
Bachelor’s degree required
Proven ability to manage multiple projects and deadlines