Bristol Myers Squibb is seeking a Senior Analyst for Customer Engagement Measurement & Insights to assess the effectiveness of omnichannel customer engagement strategies. The candidate will analyze data using advanced analytics and machine learning techniques while collaborating with various stakeholders to optimize engagement strategies
Job Summary
Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels.
Support the design and execution of AI-informed test-and-learn strategies, including A/B tests, lift studies, and incrementality experiments across customer engagement tactics.
Partner with US Commercial stakeholders, Brand, Omnichannel Strategy, Field Analytics, CRM, Digital, and Technology teams to contribute to AI-enabled measurement solution design.
Matching Summary
Match Score: 85
Bristol Myers Squibb is seeking a Senior Analyst for Customer Engagement Measurement & Insights to assess the effectiveness of omnichannel customer engagement strategies. The candidate will analyze data using advanced analytics and machine learning techniques while collaborating with various stakeholders to optimize engagement strategies.
Skills & Requirements
Must-have
omnichannel customer engagement measurement
machine learning techniques
AI-informed test-and-learn strategies
advanced statistical and AI/ML techniques
Python or R for analytical modeling
Nice-to-have
curiosity and passion for learning
collaborative mindset
continuous improvement in analytics
Key Requirements
3–5 years of professional experience
BA/BS required; advanced degree preferred
Experience with attribution and impact measurement techniques
Experience in pharmaceutical, biotech, or healthcare industries preferred