Director Of Enrollment Marketing, Smeal College Of Business
Penn State
University Park, Pennsylvania, United States
Base: $86,300 - $129,500; bonus/equity: not specif...
Hybrid
Data-driven marketing strategies
Salesforce marketing cloud expertise
Team management and development
The role involves architecting a marketing engine to drive growth for undergraduate, graduate, and executive education programs at Penn State Smeal College of Business
Job Summary
The role involves architecting a marketing engine to drive growth for undergraduate, graduate, and executive education programs at Penn State Smeal College of Business.
Candidates must possess advanced knowledge of CRM systems like Salesforce and demonstrate success in managing multi-channel campaigns that drive enrollment.
The position offers a competitive salary range of $86,300 to $129,500 along with a generous 75% tuition discount for employees and eligible family members.
Matching Summary
The role involves architecting a marketing engine to drive growth for undergraduate, graduate, and executive education programs at Penn State Smeal College of Business.
Salary
Base: $86,300 - $129,500; Bonus/Equity: Not specified; Benefits: Comprehensive medical/dental/vision, retirement plans, paid time off, 75% tuition discount
Skills & Requirements
Must-have
Data-driven marketing strategies
Salesforce Marketing Cloud expertise
Team management and development
Multi-channel campaign optimization
ROI analysis and performance measurement
Nice-to-have
Higher education enrollment experience
Advanced digital marketing knowledge
Passion for achieving measurable impact
Ability to challenge conventional wisdom
Experience with EdTech trends
Key Requirements
Bachelor's degree in marketing or related field
8+ years of progressive marketing experience
3+ years of supervisory experience
Authorized to work in the U.S. without sponsorship