The Associate - Programmatic performs programmatic campaigns for a portfolio of WPP Media clients, activating campaigns across various platforms like Display & Video 360 and Trade Desk
Job Summary
The Associate - Programmatic performs programmatic campaigns for a portfolio of WPP Media clients, activating campaigns across various platforms like Display & Video 360 and Trade Desk.
Responsibilities include understanding programmatic buying, managing branding and performance campaigns, troubleshooting tracking issues, and monitoring campaign success through analytics and DSP UIs.
WPP Media offers competitive benefits, employee resource groups, and a hybrid work approach, fostering a culture of respect and opportunity.
Matching Summary
The Associate - Programmatic performs programmatic campaigns for a portfolio of WPP Media clients, activating campaigns across various platforms like Display & Video 360 and Trade Desk.
Skills & Requirements
Must-have
Programmatic campaign activation
DSP/SSP platform management
Brand safety and viewability
Campaign budget management
Data analysis and insights
Nice-to-have
Client objective delivery
Cross-functional collaboration
Continuous learning and development
Key Requirements
Experience with Display & Video 360, Campaign Manager, Trade Desk, App Nexus, Google Analytics
Understanding of Programmatic Buying, DSPs/SSPs, RTB, Ad-exchanges, DMPs
Knowledge of Brand Safety, Viewability, and Ad Fraud