Senior Account Based Marketing Manager

Geotab

Oakville, Ontario, Canada
On-site
Abm strategy execution
Sales alignment with bdes
Multi-channel digital campaigns
Geotab is seeking a Senior Account Based Marketing Manager to lead personalized marketing strategies targeting strategic enterprise accounts. The role focuses on driving pipeline growth through various marketing efforts while collaborating closely with sales teams

Job Summary

  • Geotab is a global leader in IoT and connected transportation seeking a Senior Account Based Marketing Manager to drive net-new pipeline.
  • The role involves owning 1:1 and 1:few ABM strategies aligned with sales priorities and revenue goals for strategic enterprise accounts.
  • Success is measured by pipeline revenue sourced, account engagement, and program ROI within assigned segments.

Matching Summary

Match Score: 85

Geotab is seeking a Senior Account Based Marketing Manager to lead personalized marketing strategies targeting strategic enterprise accounts. The role focuses on driving pipeline growth through various marketing efforts while collaborating closely with sales teams.

Skills & Requirements

Must-have

  • ABM strategy execution
  • Sales alignment with BDEs
  • Multi-channel digital campaigns
  • Intent data analysis
  • 6sense platform usage
  • Executive gifting programs

Nice-to-have

  • AI tool application for personalization
  • VIP experience planning
  • Roadshow program management
  • Fast-paced environment adaptability
  • Innovative thinking capability

Key Requirements

  • Senior level experience in Account Based Marketing
  • Proven track record driving pipeline through ABM
  • Experience with ABM platforms like 6sense

Work Rights

Not specified

Tailored Resume

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