Sr. Director, Lifecycle Marketing

DIRECTV

United States
Base: $162,593 - $295,113; bonus/equity: not speci...
Fully remote
Enterprise communications strategy
Ai-enabled decisioning
Cross-channel journey governance
Lead and develop a high-performing Lifecycle Marketing team spanning direct channels, digital, audience strategy, and operations—fostering a culture of experimentation, accountability, and transformation

Job Summary

  • Lead and develop a high-performing Lifecycle Marketing team spanning direct channels, digital, audience strategy, and operations—fostering a culture of experimentation, accountability, and transformation.
  • Define and execute the roadmap to transition lifecycle communications to NBA-driven decisioning, embedding rule-based and model-informed orchestration across channels.
  • Partner with Advanced Analytics to design rigorous measurement frameworks and test designs that quantify incremental impact of communications strategy transformation and isolate channel, treatment, and sequencing effects.

Matching Summary

Lead and develop a high-performing Lifecycle Marketing team spanning direct channels, digital, audience strategy, and operations—fostering a culture of experimentation, accountability, and transformation.

Salary

Base: $162,593 - $295,113; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Enterprise communications strategy
  • AI-enabled decisioning
  • Cross-channel journey governance
  • Marketing technology and automation
  • Performance optimization
  • NBA-driven decisioning

Nice-to-have

  • Transformational marketing leader
  • Sophisticated analytical thinking
  • Executional excellence
  • Culture of experimentation
  • Adapt to changing market conditions

Key Requirements

  • 7 – 10 years of experience
  • 5 years in senior leadership
  • 5 years in supervisory role
  • Bachelor's degree in Marketing, Business, or related field
  • Remote position in contiguous United States

Work Rights

Not specified

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