Assistant Manager/Manager (Marketing & Outreach), MSc Programmes Office

NATIONAL UNIVERSITY OF SINGAPORE

Singapore, Singapore
Not specified (assumed hybrid based on the nature of the role).
Lead marketing activities for msc programmes
Coordinate offline and online outreach events
Manage email marketing campaigns and crm
The National University of Singapore is seeking an Assistant Manager/Manager for Marketing & Outreach within its MSc Programmes Office. The role requires overseeing marketing and promotional activities, particularly targeting MSc programmes, and demands experience in marketing within tertiary institutions, familiarity with Chinese digital platforms, and strong communication skills

Job Summary

  • The incumbent will lead the marketing and promotional activities for NUS Business School's MSc degree programmes.
  • Responsibilities include coordinating outreach events, managing email campaigns, and growing social media presence on platforms like WeChat and Xiaohongshu.
  • The role requires acting as a brand guardian while collaborating with cross-functional teams to generate content and track campaign ROI.

Matching Summary

Match Score: 85

The National University of Singapore is seeking an Assistant Manager/Manager for Marketing & Outreach within its MSc Programmes Office. The role requires overseeing marketing and promotional activities, particularly targeting MSc programmes, and demands experience in marketing within tertiary institutions, familiarity with Chinese digital platforms, and strong communication skills.

Skills & Requirements

Must-have

  • Lead marketing activities for MSc programmes
  • Coordinate offline and online outreach events
  • Manage email marketing campaigns and CRM
  • Grow social media accounts on Chinese platforms

Nice-to-have

  • Experience in academic programme marketing
  • Business development experience preferred
  • Familiarity with Chinese digital ecosystems
  • Fluent in Mandarin Chinese spoken and written

Key Requirements

  • Bachelor degree from a reputable institution
  • 3-5 years of relevant working experience
  • Fluent in Mandarin Chinese (spoken and written)

Work Rights

Not specified

Tailored Resume

Cover Letter