Senior Analyst, Marketing Analytics

Remote

Remote
$52,600 - $147,950 usd; not specified; not specifi...
**
B2b saas marketing analytics
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
** Remote is seeking a Senior Analyst for Marketing Analytics to join their fully remote team. The successful candidate will drive strategic marketing insights and attribution modeling to support the company's growth in global employment solutions. **

Job Summary

  • As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy and dictating where we invest our next dollar.
  • Key responsibilities include developing advanced attribution models, establishing frameworks for measuring all marketing channels including Share of Voice, and driving strategic planning and forecasting for marketing investments.
  • This role involves building and maintaining projected Lifetime Value (LTV) models, analyzing the B2B funnel for optimization opportunities, and acting as a guardian of marketing data integrity.

Matching Summary

Match Score: 75

** Remote is seeking a Senior Analyst for Marketing Analytics to join their fully remote team. The successful candidate will drive strategic marketing insights and attribution modeling to support the company's growth in global employment solutions. **

Salary

$52,600 - $147,950 USD; Not specified; Not specified

Skills & Requirements

Must-have

  • B2B SaaS marketing analytics
  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Full-funnel B2B analysis
  • Snowflake, dbt, BI tools
  • Salesforce, HubSpot CRM
  • Sigma, Tableau, or Looker BI tools
  • Strategic communication of data

Nice-to-have

  • Experience working remotely
  • Brand health and Share of Voice (SoV)
  • Automation and AI capabilities
  • Customer journey analysis
  • Predictive modeling for LTV

Key Requirements

  • Extensive professional experience in marketing analytics
  • Proven track record of driving attribution modeling
  • Deep understanding of non-paid focus areas
  • Confident in operating across the full technical stack
  • Experience navigating CRM and automation systems
  • Professional fluency in written and spoken English

Work Rights

Not specified

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