Director Of Social Media

Alo Yoga

Beverly Hills, California, United States
Base: $140,000-$160,000 py; bonus/equity: performa...
On-site
10+ years social media strategy experience
Data-driven social campaign execution
Team leadership and mentorship skills
Alo Yoga is seeking a Director of Social Media to lead their social media strategy, focusing on creative storytelling and data-driven results to enhance their luxury wellness brand presence. The ideal candidate will have extensive experience in social media strategy, strong analytical skills, and a passion for wellness and community engagement

Job Summary

  • The Social Media Director will blend data-driven strategy with creative storytelling to elevate Alo's presence as the premier brand in luxury and wellness.
  • This role requires deep platform expertise across Instagram, TikTok, YouTube, and Pinterest to drive both engagement and measurable business impact.
  • The position offers a base salary range of $140,000-$160,000 per year along with performance bonuses and progressive benefits.

Matching Summary

Match Score: 85

Alo Yoga is seeking a Director of Social Media to lead their social media strategy, focusing on creative storytelling and data-driven results to enhance their luxury wellness brand presence. The ideal candidate will have extensive experience in social media strategy, strong analytical skills, and a passion for wellness and community engagement.

Salary

Base: $140,000-$160,000 per year; Bonus/Equity: Performance bonuses and long term incentives available; Benefits: PTO policy and progressive benefits included

Skills & Requirements

Must-have

  • 10+ years social media strategy experience
  • Data-driven social campaign execution
  • Team leadership and mentorship skills
  • Influencer and creator partnership management
  • Social commerce and conversion optimization

Nice-to-have

  • Passion for mindfulness and wellness culture
  • Forward-thinking trendsetter mindset
  • Strong aesthetic and brand identity eye
  • Experience with emerging platform innovations
  • Cultural curator and storyteller abilities

Key Requirements

  • Bachelor's degree in Business, Marketing, or related field
  • 10+ years of experience in social media strategy
  • Expertise in social analytics tools like Dash Hudson or Sprout Social

Work Rights

Not specified

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