Senior Director, Marketing Digital Ai Tech & Capabilities
Coca-Cola HBC AG
Tokyo, Japan
Digital acceleration
Ai-powered capabilities
Marketing data platforms
The Senior Director is responsible for architecting, leading, and integrating a next-generation marketing system for JKOU, championing digital acceleration and AI-powered capabilities
Job Summary
The Senior Director is responsible for architecting, leading, and integrating a next-generation marketing system for JKOU, championing digital acceleration and AI-powered capabilities.
Key responsibilities include defining strategy, orchestrating digital and AI technology integration, building marketing capabilities, and leading organizational transformation.
The role requires bridging Marketing Capabilities, Marketing Data, and Digital & AI Technology to enable breakthrough consumer engagement and smarter marketing.
Matching Summary
The Senior Director is responsible for architecting, leading, and integrating a next-generation marketing system for JKOU, championing digital acceleration and AI-powered capabilities.
Skills & Requirements
Must-have
Digital acceleration
AI-powered capabilities
Marketing Data platforms
Digital & AI Technology integration
MarTech stacks
Responsible AI use
Nice-to-have
Growth mindset
Continuous learning
Agile ways of working
Experimentation mindsets
Inclusive culture
Key Requirements
Bachelor’s degree in marketing, Business, Technology, Data Science or equivalent
Over 15 years of progressive experience
Strong track record of designing and leading transformation programs