Programmatic display, mobile, audio, ooh, video campaigns
Strategic optimization and testing framework
Evaluate programmatic media buying opportunities
Oversee the execution of programmatic campaigns for IPG clients to ensure the highest standards, in line with our objectives and budgets using leading DSPs
Job Summary
Oversee the execution of programmatic campaigns for IPG clients to ensure the highest standards, in line with our objectives and budgets using leading DSPs.
Create and monitor programmatic campaigns (KPIs, bid strategies, targeting, and budget).
Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client’s objectives.
Matching Summary
Oversee the execution of programmatic campaigns for IPG clients to ensure the highest standards, in line with our objectives and budgets using leading DSPs.
Skills & Requirements
Must-have
Programmatic display, mobile, audio, OOH, video campaigns
Strategic optimization and testing framework
Evaluate programmatic media buying opportunities
Consult with clients and agency planning teams
Develop relationship with campaign engineering team