Senior Marketing Data Analyst

Wolters Kluwer

Pune, India
Onsite
Advanced sql proficiency
Marketing mix modeling expertise
Data visualization with bi tools
The Senior Marketing Data Analyst owns the full spectrum of marketing analytics for open access & author marketing, from data management through to strategic recommendations

Job Summary

  • The Senior Marketing Data Analyst owns the full spectrum of marketing analytics for open access & author marketing, from data management through to strategic recommendations.
  • They are responsible for building dashboards, delivering regular reporting and conducting data analysis focused on identifying solutions and opportunities.
  • The role involves partnering with marketing, product, publishing, and technology teams to ensure metrics are appropriately defined, implemented, and tested.

Matching Summary

The Senior Marketing Data Analyst owns the full spectrum of marketing analytics for open access & author marketing, from data management through to strategic recommendations.

Skills & Requirements

Must-have

  • Advanced SQL proficiency
  • Marketing mix modeling expertise
  • Data visualization with BI tools
  • Incrementality and uplift testing
  • Digital marketing analytics tools
  • Python or R statistical analysis
  • Marketing attribution and measurement

Nice-to-have

  • Process optimization skills
  • Leadership in complex projects
  • Presentation and communication skills
  • Experience with ETL pipelines
  • Familiarity with SEO and PPC metrics
  • Storytelling with data
  • Cross-functional team collaboration

Key Requirements

  • Bachelor’s degree in quantitative field
  • 5+ years performance marketing experience
  • Expert proficiency in SQL
  • Experience with BI tools like Power BI or Tableau
  • Proficiency in Python or R
  • Experience with marketing mix models
  • Knowledge of digital marketing analytics tools

Work Rights

Not specified

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