Director, Product Campaigns & Commercialization – Etfs & Mutual Funds Marketing

BlackRock

New York, NY, US
Base: usd$180,000 - $270,000 (ny); usd$165,000 - $...
4d onsite
10+ years asset management marketing experience
Deep expertise in etf and mutual fund distribution
Strategic digital marketing campaign orchestration
This role leads a team responsible for developing compelling product narratives and driving integrated marketing campaigns across ETFs and mutual funds

Job Summary

  • This role leads a team responsible for developing compelling product narratives and driving integrated marketing campaigns across ETFs and mutual funds.
  • The position requires translating product strategy into market momentum while influencing cross-functional stakeholders to shape BlackRock's competitive positioning.
  • Employees are eligible for an annual discretionary bonus and benefits including healthcare, retirement plans, and Flexible Time Off.

Matching Summary

This role leads a team responsible for developing compelling product narratives and driving integrated marketing campaigns across ETFs and mutual funds.

Salary

Base: USD$180,000 - $270,000 (NY); USD$165,000 - $250,000 (Princeton); Bonus: Annual discretionary; Benefits: Healthcare, retirement, FTO

Skills & Requirements

Must-have

  • 10+ years asset management marketing experience
  • Deep expertise in ETF and mutual fund distribution
  • Strategic digital marketing campaign orchestration
  • Data-driven performance optimization and ROI focus
  • Cross-functional leadership across Product and Sales

Nice-to-have

  • Experience applying AI tools to productivity
  • Strong storytelling for complex investment strategies
  • Inclusive high-performance culture building
  • MBA or advanced degree preferred

Key Requirements

  • Bachelor's degree required; MBA preferred
  • 10+ years experience in asset management marketing
  • Strong understanding of U.S. Wealth distribution channels

Work Rights

Not specified

Tailored Resume

Cover Letter