Director, Audience Insights

Sanofi

Morristown, NJ, US
Base: $178,500.00 - $257,833.33; bonus/equity: not...
Onsite
10+ years pharmaceutical marketing experience
5+ years digital marketing in healthcare
Translate market research into actionable strategies
Sanofi is seeking a Director of Audience Insights to lead customer-centric digital marketing strategies in the healthcare sector, specifically focusing on chronic and specialty conditions. The ideal candidate will have substantial experience in pharmaceutical marketing and digital strategy, with a strong emphasis on transforming customer insights into actionable marketing initiatives

Job Summary

  • This role is pivotal in ensuring that the voice of our customers—both Healthcare Professionals and patients—is at the center of our digital marketing strategy.
  • You will lead efforts to capture, synthesize, and activate market research and behavioral data to inform compelling messaging and optimize digital marketing tactics.
  • The position offers a thoughtful rewards package including high-quality healthcare, wellness programs, and at least 14 weeks' gender-neutral parental leave.

Matching Summary

Match Score: 85

Sanofi is seeking a Director of Audience Insights to lead customer-centric digital marketing strategies in the healthcare sector, specifically focusing on chronic and specialty conditions. The ideal candidate will have substantial experience in pharmaceutical marketing and digital strategy, with a strong emphasis on transforming customer insights into actionable marketing initiatives.

Salary

Base: $178,500.00 - $257,833.33; Bonus/Equity: Not specified; Benefits: Eligible for Company employee benefit programs

Skills & Requirements

Must-have

  • 10+ years pharmaceutical marketing experience
  • 5+ years digital marketing in healthcare
  • Translate market research into actionable strategies
  • HCP and patient engagement dynamics expertise
  • Data visualization and insights platform proficiency

Nice-to-have

  • MBA or advanced degree preferred
  • Experience with diabetes or endocrinology brands
  • Familiarity with Adobe Analytics and CRM platforms
  • Knowledge of regulatory compliance in pharma
  • Strong storytelling and stakeholder influence skills

Key Requirements

  • Bachelor's degree required
  • 10+ years in pharma/biotech marketing or insights
  • 5+ years in digital marketing within healthcare industry
  • Experience working with patient support programs
  • Excellent analytical and presentation skills

Work Rights

Not specified

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