Regional Strategy Lead

HAPPY MARKETER PRIVATE LTD.

Singapore
Adobe experience platform stack fluency
8+ years in crm or martech strategy
Regional governance and playbook development
The role involves defining regional CRM governance best practices and playbooks to ensure consistency across multiple markets

Job Summary

  • The role involves defining regional CRM governance best practices and playbooks to ensure consistency across multiple markets.
  • Candidates must leverage the Adobe Experience Platform stack to drive measurable business outcomes through data-driven personalization.
  • The position requires translating complex regional strategic briefs into actionable frameworks for creative and local strategy teams.

Matching Summary

Match Score: 75

The role involves defining regional CRM governance best practices and playbooks to ensure consistency across multiple markets.

Skills & Requirements

Must-have

  • Adobe Experience Platform stack fluency
  • 8+ years in CRM or MarTech strategy
  • Regional governance and playbook development
  • Data-driven personalization strategies
  • Cross-channel orchestration expertise

Nice-to-have

  • AI and innovation integration capabilities
  • Change management facilitation skills
  • Senior client workshop leadership
  • Consumer electronics sector background
  • Test-and-learn program design

Key Requirements

  • 8+ years of experience in CRM, lifecycle marketing, or MarTech strategy
  • Hands-on experience with analytics and MarTech tools
  • Proven track record of shaping regional CRM strategy

Work Rights

Not specified

Tailored Resume

Cover Letter