This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms
Job Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Integrate multiple data sources, including media data, sales data, consumer data, and digital touchpoints, to provide a holistic view of marketing investments and business results.
Work closely with media planners, brand managers, and media agencies to ensure media strategies are aligned with business goals.
Matching Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Skills & Requirements
Must-have
media effectiveness analysis
attribution modeling
data integration tools
cross-channel analytics
ROI analysis
marketing technology platforms
Nice-to-have
agile working culture
driving measurable results
synthesize complex data
data visualization tools
econometrics
proactive and results-oriented
Key Requirements
10+ years of hands-on experience
Bachelor’s degree in business analytics, Data Science or related field
Experience with attribution models, MMM, & MTA
Advanced proficiency in data analytics and integration tools
Familiarity with marketing technology platforms and advertising measurement tools