Hepatology Marketing Manager – Durham, Nc / Philadelphia
GSK
Durham, North Carolina, US
Hybrid
Hcp marketing plans
Promotional tactics
Customer-focused campaigns
Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption
Job Summary
Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption.
Plan and enable holistic customer experiences tailored to customer segments and specialties, strategically personalizing product and educational messaging.
Effectively lead cross-functional teams of internal and external partners, including agency and project teams, to drive synchronized, timely launch execution aligned to brand strategy.
Matching Summary
Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption.
Skills & Requirements
Must-have
HCP marketing plans
promotional tactics
customer-focused campaigns
cross-functional team leadership
regulatory and compliance requirements
Nice-to-have
customer experience tailoring
insight distillation from research
working in a matrix environment
translating insight into practical tactics
curiosity and clear communication
Key Requirements
Bachelor’s degree in Marketing, Business, Life Sciences, or related field
5+ years U.S. pharmaceutical or biotech marketing experience
Experience developing integrated HCP and patient marketing plans
Proven experience managing external agencies and cross-functional project teams
Willingness to work in a hybrid model with minimum 2 days/week in U.S. office