Ec Marketing Manager

Abbott

Shanghai, China
E-commerce content strategy
Livestreaming and short video content
Content investment roi
The mission of the position is to build brands in e-Commerce platforms through the integration of brand resources and EC customer eco-system and provide the best content experience along consumer decision journey, to drive business growth and accelerate market share growth

Job Summary

  • The mission of the position is to build brands in e-Commerce platforms through the integration of brand resources and EC customer eco-system and provide the best content experience along consumer decision journey, to drive business growth and accelerate market share growth.
  • Develop attractive and professional content with variety tools such as livestreaming, short video, content page (including KOL/HCP content) and control/track content investment ROI.
  • Work with MKT team on product content and brand content develop and upgrade, and optimize Flagship store UED to enhance consumer experience with upgraded content.

Matching Summary

The mission of the position is to build brands in e-Commerce platforms through the integration of brand resources and EC customer eco-system and provide the best content experience along consumer decision journey, to drive business growth and accelerate market share growth.

Skills & Requirements

Must-have

  • e-Commerce content strategy
  • livestreaming and short video content
  • content investment ROI
  • optimize flagship store UED
  • social commerce platform exploration

Nice-to-have

  • result driven mindset
  • accountability and learning agility
  • team work collaboration

Key Requirements

  • At least 3 years marketing experience
  • Digital or E-commerce marketing experience
  • Mandarin and English communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter