Translate Global marketing and B2B product strategies into clear value propositions, positioning, messaging hierarchies and narratives, and lead the development and execution of integrated go to market plans, campaigns and sales enablement materials with Global and Regional stakeholders
Job Summary
Translate Global marketing and B2B product strategies into clear value propositions, positioning, messaging hierarchies and narratives, and lead the development and execution of integrated go to market plans, campaigns and sales enablement materials with Global and Regional stakeholders.
Partner with Product and Business Development teams to identify opportunities and drive effective B2B2C and B2C customer marketing initiatives, plans and campaigns across priority customers and markets, supporting revenue growth across Global and MEA initiatives.
Leverage Mastercard brand and sponsorship assets and programs to drive differentiation, increase the relevance of our Brand and the idea of Priceless for all audiences, deepening customer engagement.
Matching Summary
Translate Global marketing and B2B product strategies into clear value propositions, positioning, messaging hierarchies and narratives, and lead the development and execution of integrated go to market plans, campaigns and sales enablement materials with Global and Regional stakeholders.