Director, Powerade/ Hydration, Brazil

Coca-Cola HBC AG

Sao Paulo, Brazil
Category strategy and growth
Consumer and shopper led strategy
Omnichannel execution
Lead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices

Job Summary

  • Lead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices.
  • Own category growth, profit, and share outcomes, influencing investment and prioritization decisions across brands and initiatives.
  • Lead and develop a high performing team, building strong category and marketing capability.

Matching Summary

Lead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices.

Skills & Requirements

Must-have

  • Category strategy and growth
  • Consumer and shopper led strategy
  • Omnichannel execution
  • Integrated marketing strategies
  • Category governance and decision rights

Nice-to-have

  • Growth mindset
  • Curious, empowered, inclusive, agile behaviors
  • Continuous learning

Key Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • 10–12+ years of experience in brand, category, or integrated marketing leadership
  • Proven experience leading category or brand strategy across multiple markets
  • MBA strongly preferred

Work Rights

Not specified

Tailored Resume

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