Sr Creative Writer

Gemological Institute of America (GIA)

Carlsbad, California, United States
Base: $78-108k; bonus/equity: not specified; benef...
Hybrid (at least 3 days in the carlsbad, ca office)
Develop compelling concepts and persuasive copy
Translate creative briefs and technical information
Maintain brand consistency
GIA is seeking a Senior Creative Writer to develop engaging content across various marketing channels, including ad campaigns and digital platforms. The role requires a strong background in copywriting, creativity, and collaboration with other marketing professionals, with a focus on maintaining brand consistency

Job Summary

  • The Sr. Copywriter will develop compelling concepts and persuasive copy across a wide range of marketing channels, including ad campaigns, digital content, video scripts, social media, brochures, product messaging, and experiential activations.
  • Collaborates closely with designers, developers, producers, media partners, and project teams to deliver media-agnostic concepts that are strategically aligned and flawlessly executed.
  • Educate and mentor other writers on outstanding creative copy writing approach and content development tactics.

Matching Summary

Match Score: 85

GIA is seeking a Senior Creative Writer to develop engaging content across various marketing channels, including ad campaigns and digital platforms. The role requires a strong background in copywriting, creativity, and collaboration with other marketing professionals, with a focus on maintaining brand consistency.

Salary

Base: $78-108K; Bonus/Equity: Not specified; Benefits: competitive medical, dental, vision and matching 401-K plans, paid vacation, sick and holidays, tuition assistance, commuter benefits

Skills & Requirements

Must-have

  • Develop compelling concepts and persuasive copy
  • Translate creative briefs and technical information
  • Maintain brand consistency
  • Adapt tone and style to diverse audiences
  • Proofread all marketing communication
  • Collaborate with cross-functional teams

Nice-to-have

  • Source of inspiration, positivity and creativity
  • Maintain up-to-date knowledge of industry trends
  • Strong portfolio showcasing conceptual thinking

Key Requirements

  • Bachelor’s degree or equivalent experience in communication, marketing or writing
  • 5+ years of professional copywriting experience
  • Strong portfolio showcasing conceptual thinking and work across multiple formats

Work Rights

Not specified

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