Vp, Onepay Funnel Optimization & Growth Strategy

Mysynchronycareer

Base: 110,000.00 - 185,000.00 usd annual; bonus/eq...
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Funnel optimization expertise
Strong analytical capability
Experience in performance marketing
** The position of VP, OnePay Funnel Optimization & Growth Strategy at Synchrony entails driving improvements in funnel performance and conversion efficiency within a credit portfolio, leveraging marketing expertise and quantitative analysis. The ideal candidate should have substantial experience in funnel optimization and performance marketing, particularly in financial services, and be adept in executing data-driven strategies. **

Job Summary

  • This role is critical in translating performance data into clear decisions that accelerate growth and improve acquisition efficiency.
  • The ideal candidate will combine marketing expertise with strong quantitative rigor to design, execute, and scale structured experimentation.
  • You will partner closely across marketing, product, analytics, and credit teams to continuously improve acquisition outcomes.

Matching Summary

Match Score: 75

** The position of VP, OnePay Funnel Optimization & Growth Strategy at Synchrony entails driving improvements in funnel performance and conversion efficiency within a credit portfolio, leveraging marketing expertise and quantitative analysis. The ideal candidate should have substantial experience in funnel optimization and performance marketing, particularly in financial services, and be adept in executing data-driven strategies. **

Salary

Base: 110,000.00 - 185,000.00 USD Annual; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • funnel optimization expertise
  • strong analytical capability
  • experience in performance marketing
  • ability to drive measurable improvements

Nice-to-have

  • collaborative and adaptable mindset
  • clear and concise communicator
  • high ownership mindset

Key Requirements

  • Bachelor's Degree or equivalent experience
  • 12+ years of marketing experience
  • 8+ years in digital marketing
  • 5+ years in full-funnel optimization

Work Rights

Not specified

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