Retention Marketing Manager (data And Analytics Driven)
LexisNexis Legal & Professional
Farringdon, United Kingdom
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Data-driven customer retention
Lifecycle marketing programs
Product usage data analysis
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LexisNexis Legal & Professional is seeking a Retention Marketing Manager to drive customer adoption and engagement through data-driven strategies. The ideal candidate will have a strong analytical mindset and experience in lifecycle marketing, particularly in a B2B or subscription environment.
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Job Summary
The Retention Marketing Manager will lead a data-driven approach to improving customer adoption, engagement and long-term value and retention.
You’ll use data insight and experimentation to design journeys that help customers realise value faster, use more of our products, and stay with us for the long term.
We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.
Matching Summary
Match Score: 75
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LexisNexis Legal & Professional is seeking a Retention Marketing Manager to drive customer adoption and engagement through data-driven strategies. The ideal candidate will have a strong analytical mindset and experience in lifecycle marketing, particularly in a B2B or subscription environment.
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Skills & Requirements
Must-have
Data-driven customer retention
Lifecycle marketing programs
Product usage data analysis
Automated, behavior-led programs
Customer journey design
Account-based marketing approaches
Nice-to-have
AI literacy and automation experience
Test-and-learn mindset
Collaborative and communicative
Key Requirements
Experience in retention, lifecycle or CRM marketing
Strong analytical mindset
Hands-on experience building automated journeys
Confidence working with product usage data
Experience partnering with Product or Customer Success teams
Familiarity with experimentation frameworks and A/B testing
Understanding of customer economics (LTV, churn, cohort analysis)
Experience of project management of marketing activities