Digital Strategy, Planning & Execution Senior Associate

WPP Media Australia & New Zealand

Bogota, Colombia
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Campaign strategy design and management
Traditional and digital media planning
Data-driven strategy development
** WPP Media Australia & New Zealand is seeking a Digital Strategy, Planning & Execution Senior Associate to optimize advertising and promotional strategies across traditional and digital channels. The ideal candidate will have expertise in campaign strategy, media planning, and data analysis to drive performance metrics and enhance client satisfaction. **

Job Summary

  • This pivotal role is responsible for developing, implementing, and monitoring effective advertising strategies across both traditional and digital channels to drive transformational growth.
  • The position focuses on optimizing campaign performance by analyzing key metrics such as CTR, VWA, VTR, CPC, CPA, and ROI to ensure efficiency and brand visibility.
  • WPP Media offers a hybrid work model with teams in the office around four days a week, along with competitive benefits including medical insurance and paid time off.

Matching Summary

Match Score: 75

** WPP Media Australia & New Zealand is seeking a Digital Strategy, Planning & Execution Senior Associate to optimize advertising and promotional strategies across traditional and digital channels. The ideal candidate will have expertise in campaign strategy, media planning, and data analysis to drive performance metrics and enhance client satisfaction. **

Skills & Requirements

Must-have

  • Campaign strategy design and management
  • Traditional and digital media planning
  • Data-driven strategy development
  • Performance metric tracking (CTR, ROI)
  • Budget management and cost control

Nice-to-have

  • Test-and-learn agenda execution
  • Creative personalization at scale
  • Collaborative team environment
  • Growth mindset and optimism

Key Requirements

  • Experience in media planning and buying
  • Proficiency in data analysis tools
  • Strong budget management skills

Work Rights

Not specified

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