E-commerce Marketing Executive

Abbott

Shanghai, China
Ecommerce strategy and initiatives
Online/e-commerce channel trends
B2c partner relationship management
Study and recommend eCommerce strategy & initiatives to achieve marketing objectives and keep abreast with the latest trends in the online/e-commerce channel

Job Summary

  • Study and recommend eCommerce strategy & initiatives to achieve marketing objectives and keep abreast with the latest trends in the online/e-commerce channel.
  • Develop brand activation strategy, plan & design on line campaign, and achieve sales goals by working closely with brand team, commercial team, e-tailers and agencies.
  • Manage key internal relationships within the brand and sales teams to strategically allocate resources and drive incremental online sales.

Matching Summary

Study and recommend eCommerce strategy & initiatives to achieve marketing objectives and keep abreast with the latest trends in the online/e-commerce channel.

Skills & Requirements

Must-have

  • eCommerce strategy and initiatives
  • online/e-commerce channel trends
  • B2C partner relationship management
  • drive incremental e-Commerce sales
  • brand activation strategy
  • online campaign planning and design

Nice-to-have

  • increase iWOM and brand popularity
  • integrated digital and other resources
  • strategic resource allocation

Key Requirements

  • University degree and above
  • Fluent in Mandarin & English
  • More than 5 years marketing or sales experience
  • At least 1 year in e-Commerce or retail

Work Rights

Not specified

Tailored Resume

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