Senior Digital Analytics For The Coca-cola Company

Wppmedia

Istanbul, Turkey
On-site
Ga4, gtm, firebase, appsflyer
App campaign optimization
User acquisition strategies
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale

Job Summary

  • WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
  • EssenceMediacom is a new breed of media agency, grounded in analytics & insights and powered by data & technology.
  • The role involves setting up and optimizing app campaigns to achieve growth and conversion goals using various analytics tools.

Matching Summary

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.

Skills & Requirements

Must-have

  • GA4, GTM, Firebase, Appsflyer
  • App campaign optimization
  • User acquisition strategies
  • A/B testing and performance analysis
  • Mobile app and website tracking

Nice-to-have

  • Industry trend monitoring
  • Competitor activity analysis
  • AI-driven media solutions

Key Requirements

  • 3-4 years of experience in digital marketing
  • Experience in app campaign management
  • Expertise in Google Ads, META, TikTok
  • Excellent English communication skills

Work Rights

Not specified

Tailored Resume

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